PULPSTORE

About Us

Our Story

pulpstore is the trading name of PS Dental Pte. Ltd., a Singapore-based, practitioner-led dental supply company specialising in endodontic and
restorative dentistry.


Founded in 2025, pulpstore was inspired by our experience living and working in Australia. We returned to Singapore with an appreciation for its ease, quality, and service.

These principles continue to guide how we curate products, support clinicians and build lasting relationships within the
dental community.

Being practitioner-led means we understand the realities of clinical practice. Every product we introduce is carefully evaluated with practicality,
quality and clinical relevance in mind, allowing us to offer solutions that we believe provide value to dental professionals and their workflow.

Along with education, product guidance and meaningful partnerships, we support clinicians in building confidence and continually advancing
their practice.

PS Dental Pte. Ltd. is GDPMDS Certified & HSA Licensed Importer & Wholesaler.

Practitioner Reviewed

Curated Selection

Free Delivery

Across Singapore

Secure Payment

Multiple Options

Dedicated Support

For Dental Professionals

Our Vision

Our vision is to become the ultimate one-stop destination for endodontic excellence, where every dental professional can access everything they need for root canal procedures - from quality supplies to world-class education.

Our Mission

Our mission is to equip dental professionals with seamless access to a complete range of quality endodontic products and education.

Welcome to

pulpstore

. The straight-line access to all your endo needs.

Welcome to

pulpstore

. The straight-line access to all your endo needs.

Meet the pulpstore Team

Mind Behind Pulpstore


Dr Jesse is a practising dentist who has worked in both Victoria and Western Australia, where he gained exposure to a wide range of dental products, techniques and clinical workflows. With a keen interest in endodontics and restorative dentistry, he understands that these procedures can sometimes feel unfamiliar or challenging.

Through pulpstore, he hopes to bridge that gap by sharing practical tips, offering honest product guidance and recommending suitable tools to help dentists approach treatment with greater clarity and confidence.

Dr Jesse Loong
Co-Founder

Mind Behind Pulpstore


With a professional background in audit and experience working with businesses across various industries, Reyna focus on quality, organisation and attention to detail. Her experience taught her the importance of listening to clients and understanding their needs - an approach she now brings to building meaningful relationships with dental professionals.

At pulpstore, she oversees business operations and regulatory matters. Her passion for healthcare and education guides her in creating a thoughtful and supportive experience for practitioners.

Reyna Cheang
Co-Founder